We brought Aurora University's communication and marketing into the twenty-first century through the launch of a new logo and identity with contemporary typography, color palettes, photography, and design elements. I oversaw the implementation across all departments and the Office of Admission immediately experienced superb results. In the first three years, undergraduate enrollment increased by 28.4% and graduate enrollment grew by 15.9%. I continue to work with the Office of Admission in marketing strategy and lead AU's creative team through each recruiting cycle, refreshing materials and pushing the identity's boundaries, while staying authentic and true to the brand.
Client: Office of Admission, Aurora University
Deliverables: Print, Web, Advertising, Email, Video, Environment
Role: Concept Development, Creative Direction, Content Creation, Design, Design Management, Project Management, Vendor Management