To kick-off the 2017-2018 recruiting season, we reimagined Aurora University's viewbook, better known as our enrollment showcase piece. The new concept included profiles of present and past AU students and relevant infographics demonstrating student successes. To utilize this content for additional channels, we developed a related landing page and created complimentary student profile videos, which will be used in emails and social media.
Client: Office of Admission, Aurora University
Deliverables: Print, Web, Video
Role: Concept Development, Content Development, Creative Direction, Art Direction, Design Management, Design, Project Management, Vendor Management