After pitching three rebranding concepts for Music by the Lake — a summer concert series held on the George Williams College campus on Geneva Lake, Wisconsin — a fresh, modern identity was launched for the 2016 season. And for the two years since, the series has achieved more than 100% of their ticket sales goals. But more important to the client, engagement has swelled. In 2017, the refreshed brand attracted more than 200 donors, 7,600 attendees, and 1,000 first-time ticket buyers.
Pacific Oaks College is located in California and offers service-based academic programs in a vibrant, familial atmosphere. Looking to refresh their recruiting materials with those two characteristics in mind, I spearheaded ideation and redesigning the institution's enrollment flagship piece — the POC viewbook.
I partnered with Ann Rodman to advance her passion of crafting vintage inspired accessories into a profitable small business. Working together, she selected the name June and Jouett — a combination of her daughter's middle name and Jack Jouett, Ann’s ancestor and an American Revolution hero. The logo, color palette, social media imagery, packaging materials, and merchandising reflect the aesthetic style of Ann's designs, and the brand gives her a distinct, identifiable, and polished look at events.
Upon launching the new Aurora University identity, I guided the implementation of the new visuals across campus and the Office of Admission experienced remarkable results immediately. In the first three years, undergraduate enrollment increased by 28.4% and the 2017 fall semester welcomed the largest incoming undergraduate class to date — 700 freshman students. I continue to work with AU’s offices of Admission and University Communications on enrollment marketing strategy and branding to refresh materials and expand the identity's boundaries. New and redesigned items included direct mail and non-mailed print pieces, environmental branding, signage, landing pages, responsive emails, and video.
I was charged with reenergizing the AU Spartans athletic logo and identity, building from the former, foundational interlocking AU athletic mark. I modernized the logo by creating dimension and flexibility. And a robust, structured identity outfitted the department with unified, dynamic branding in print and digital communication materials, uniforms, and environment spaces.
With the launch of a new identity for George Williams College of Aurora University, I spearheaded revamping the marketing materials for GWC’s enrollment efforts quickly. With limited time, my team drew upon the new identity as inspiration, while also utilizing techniques from the main Aurora University campus to keep the two brands familial in nature. I encouraged the enrollment team to expand their marketing initiatives to integrate social media ads and variable printing for prospective students. Upon the first implementation of this tactic for an event, GWC’s undergraduate open house attendance rate more than doubled, resulting in the largest attendance in years.
While the University of Chicago was not in a public fundraising campaign, there were still areas of need highly important to the university. To continue to seek gifts for these priorities, I created a flexible design template for initiative brochures. These templates established a consistent look across the materials and armed constituent relationship managers with tools appropriate for those needs in a short amount of time.
In 2012, my team brought Aurora University into the twenty-first century through the launch of a new logo and identity with contemporary typography, color palettes, photography, and design elements. As a result, I led the redesign of Aurora University's institutional materials — websites, signage, stationery, video assets, and newsletters — to reflect the updated brand while upholding the university's tradition of integrity, citizenship, lifelong learning, and excellence.
At most universities, a president's report is the equivalent of an annual report. It is a document summarizing the year's accomplishments, future aspirations, and financial standing, and usually includes a list of that year's donors. In this issue of Aurora University’s president’s report, the publication focused on discovery, specifically through calculations. These were demonstrated through personable stories, as well as hand-drawn typography and pull quotes.
George Williams College is an Aurora University campus located in Williams Bay, Wisconsin. It offers areas of study that are unique to its location, thus necessitating a distinct brand. Development of a new logo and identity drew upon the institution's aesthetics, while remaining relative to the Aurora University brand. The new identity was launched in 2014 and distinguishes GWC from surrounding colleges through graphic and vivid design in print, digital, and environmental realms. The institutional materials were redesigned to follow suit and included websites, signage, stationery, video assets, and newsletters.
During a quiet phase leading up to the next major fundraising campaign for the University of Chicago, I worked with a team to develop and implement Life Enriched, a multi-year campaign to support the university’s annual fund. Integrated solicitations were sent monthly and included print, email, and web components, creating a cohesive experience. Life Enriched leaned on dynamic photography and intriguing infographics to support the impactful stories. We utilized variable data specific to each recipient to further personalize and encourage engagement.
In 2012, Aurora University celebrated it's centennial anniversary of moving from Mendota, Illinois to Aurora, Illinois. To commemorate the occasion, a celebration was held. I worked with the archives team to create a 12-paneled exhibit documenting AU’s achievements through the decades along with a 36-page keepsake book. We also enlisted a videographer to create a series of storyteller videos — 168 in all — that were published on a complementary microsite.
To promote an alumni and friends event hosted by the former Milton Friedman Institute of the University of Chicago, I created a sophisticated and professional invite for print and digital distribution. The event was so well attended that my design was turned into a template for all MFI events.