George Williams College is an Aurora University campus located in Williams Bay, Wisconsin. It offers areas of study unique to its campus and the surrounding community, necessitating a distinct brand for their recruiting efforts. Development of the identity drew upon the foundational approach of the institution's aesthetics, while remaining related to Aurora University through the color palette, typography, photography style, and design elements. 


Client: Office of Admission, Aurora University
Deliverables: Print, Web, Advertising, Email, Video, Environment
Role: Concept Development, Creative Direction, Content Creation, Design, Design Management, Project Management, Vendor Management