George Williams College is an Aurora University campus located in Williams Bay, Wisconsin. It offers areas of study that are unique to its campus, thus necessitating a distinct brand. Development of the identity drew upon the foundational approach of the institution's aesthetics, while remaining related to the Aurora University branding. The new identity was launched in 2013 and distinguishes GWC from surrounding colleges through graphic and vivid design in print, digital, and environmental realms.  


Client: Office of the President, Aurora University
Deliverables: Logo, Identity, Print, Email, Responsive website, Environment
Role: Concept Development, Creative Direction, Design, Design Management, Project Management, Vendor Management