With the launch of a new identity for George Williams College of Aurora University, we revamped the marketing materials for the Office of Admission at GWC quickly. We drew upon the new logo as inspiration, while also pulling some techniques used for the main Aurora University campus. This past year, we expanded our marketing initiatives, integrating variable printing to personalize invite materials for prospective students. Upon the first implementation of this tactic, the open house attendance rate more than doubled, resulting in the largest attendance in years.
Client: Office of Admission, Aurora University
Deliverables: Print, Web, Advertising, Email, Video
Role: Concept Development, Creative Direction, Content Creation, Design, Design Management, Project Management, Vendor Management