Mill Creek Market is a small grocer located in the center of Mill Creek, a residential community in Geneva, Illinois. It offers conveniences to the neighbors including groceries, made-to-order deli sandwiches, and an adult-beverage department. Adopting the logo and the community's aesthetics, I developed an identity for the shop and implemented it across many avenues. I also advised the environment and interior design including merchandising, signage, decor, displays, paint, and window applications. The store opened in 2008 and is a popular spot for Mill Creek residents.


Client: ShoDeen Management
Deliverables: Identity, Print, Web, Packaging, Signage, Environment, Merchandising
Role: Concept Development, Creative Direction, Design, Project Management, Vendor Management