After pitching three rebranding concepts for Music by the Lake — a summer concert series held on the George Williams College campus on Geneva Lake, Wisconsin — we launched a fresh, modern identity for the annual event in 2016. And for the two years since, have achieved 100%+ of our ticket sales goals. The 2017 season attracted 200+ donors, 7,600+ attendees, and 1,000+ first-time ticket buyers, and boasted $735,000 in total revenue.


Client: Music by the Lake
Deliverables: Logo, Identity, Print, Email, Website
Role: Concept Development, Creative Direction, Design, Design Management, Project Management, Vendor Management