The Participate fundraising campaign was created to facilitate young alumni engagement with the University of Chicago after graduation. This campaign didn't target specific fundraising dollar amounts, but focused on encouraging young alums to contribute any amount they could — no gift was too small. The campaign succeeded year after year when the target number of donors was met and surpassed.
Client: Alumni Relations and Development, University of Chicago
Deliverables: Print, Web, Email
Role: Concept Development, Design, Project Management, Vendor Management