I was charged with reenergizing the AU Spartans logo and identity. Using the former interlocking AU mark as a foundation, elements were added to modernize the logo and create flexibility within the reinvented brand. Since launching the new logo, the identity has been applied to communication materials, uniforms, and interior spaces creating a unified and impressive brand.
Client: Athletics, Aurora University
Deliverables: Logo, Identity, Print, Web, Email, Video, Environment, Signage
Role: Concept Development, Creative Direction, Design, Design Management, Project Management, Vendor Management